Paid and organic demand pathways
Case study · Ventete
Connecting paid acquisition to stronger conversion
Ventete needed stronger continuity from paid acquisition through to conversion. We focused on intent segmentation, page relevance, and testing discipline.
Initial optimisation period
Test and decision cycle
Strategy to conversion alignment
The project
Challenge
Acquisition activity was generating traffic, but downstream conversion consistency was weak.
- Audience intent mixed across campaigns
- Landing journeys lacked message continuity
- Limited visibility into conversion drop off and revenue impact
Approach
We rebuilt the pathway from campaign entry to conversion action with a tighter testing structure.
- Segmented acquisition by intent and funnel stage
- Updated page messaging and CTA hierarchy
- Rolled out conversion tests with weekly reporting
Outcome
The programme delivered clearer insight into what drives profitable actions and gave the team a repeatable method for improving conversion performance over time.
- More stable conversion performance across key pages
- Improved campaign to landing message match
- Faster optimisation cycles with clearer reporting inputs
Got a similar brief?
Let’s talk about your brand.
Book a consultation and tell us what you are working on.
Book a consultation Back to all work