DashboardsVAT
Break even ROAS for a UK Shopify store, with VAT and fees included
A worked example in pounds with delivery, payment fees and returns counted, and how to match it to Ads Manager.
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Practical growth.
Plain advice for founders and marketing leads on websites, paid ads, creative testing and the numbers that tell you what is working.
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WebsitesTrades
Do I need a website if I'm on Checkatrade? An honest answer
What a directory listing does well, what it can't do, and three questions that tell you when your own site is worth it.
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DashboardsVAT
How to calculate MER on Shopify, and the UK VAT mistake that inflates it
Which Shopify sales figure to use, how to add up ad spend, and why total sales makes MER look a fifth better.
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DashboardsEmail
Klaviyo, Meta and Google all claim the same sale. Here is the real number
Why Klaviyo revenue doesn't match Shopify, a worked example in pounds, and the one number that can't be double counted.
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DashboardsMeta ads
Shopify sales don't match Meta Ads Manager? Here is why, and which to trust
Five reasons the two never agree, which number to use for each decision, and a twenty minute check.
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Ad scriptsFounders
How to Write a Founder Video Ad Script (With a Free Template)
A free five part template, a worked example, six hook starters and tips for filming it on your phone.
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DashboardsShopify
ROAS and VAT: why your UK Shopify numbers can look better than they are
Should ROAS include VAT? The UK rule, a worked example in pounds and the mistake that costs money.
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WebsitesSmall business
How Much Does a Small Business Website Cost in the UK in 2026?
The real options, what each one costs and the running costs people forget.
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Paid mediaProduct brands
How Product Brands Can Lower CAC in 2026
Four practical ways to bring customer acquisition cost down, and how to review it every week.
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SEOeCommerce
SEO for Product Brands: 7 Fixes That Pay Off
Sharper titles, real commercial pages, internal links and clean technical basics.
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Paid socialTesting
Meta Ads Creative Testing: A Weekly Framework for DTC Brands
What to test, how many ads to run, how to judge them and when to move on.
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PositioningPaid ads
Offer Positioning for Paid Ads: Turn Clicks into Profit
Lead with the outcome, give each offer its own page and test offers, not just ads.
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ConversioneCommerce
Website Conversion Checklist for Product and eCommerce Brands
Seven checks that turn more of your existing traffic into orders, without a full rebuild.
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