Cross team planning and reporting cadence
Case study · TIRAK
Building a strategic growth rhythm with faster testing decisions
TIRAK needed a clearer operating model across offer positioning, paid acquisition, and creative iteration. We created a shared weekly system for planning, delivery, and measurement.
Initial roadmap horizon
Shared strategy to execution process
Strategy, media, creative, conversion
The project
Challenge
Planning was happening in silos, making it hard to prioritise experiments and connect output to commercial outcomes.
- Inconsistent reporting cadence
- Creative testing lacked structure
- Media updates were reactive, not planned
Approach
We built a weekly operating framework to connect strategic choices with channel execution and learning.
- Introduced a monthly and weekly planning rhythm
- Defined creative testing matrix and priorities
- Set channel review process and scaling criteria
Outcome
With a structured operating model in place, the team improved execution consistency and made quicker, better informed decisions across channel and creative activity.
- Clearer ownership of weekly actions
- More reliable experimentation and learning loops
- Better connection between strategy and acquisition output
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