Our own venture · Monitus
Monitus is a software product we started with a co-founder. It reads the insurance market and turns it into a weekly brief, with posts and pitches drafted in the company’s own voice, for insurtechs without a marketing team. We designed and built it, from the first prototype to a working app. It is paused for now.
The Monitus landing page in June 2026. The market signals shown are samples.
Insurtechs selling to insurers and brokers often have a good product and no marketing team. The market moves every day, and staying credible means keeping up with it.
A product that does the reading and hands back what matters, with a first draft ready to use.
A sample market brief. Every signal and draft shown is an example.
How we built it
We worked out who it was for and what they needed each week before building, then shaped everything around that weekly brief.
A full web app built with AI development tools, which is how we build quickly for clients too.
The brief is gathered and prepared automatically, so it is ready each week without anyone pressing a button.
Sign in, add a website address and get a company profile to work from.
We tested the pitch and the product before spending on a launch, and changed direction when the answers said so.
Clear positioning for a specialist buyer, with a sample brief that shows the value before anyone signs up.
Where it is now
Monitus is on hold while we focus on client work. Building it taught us how to turn a lot of information into one clear weekly view, which is what our dashboards do for online brands.
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