eCommerce growth engagement
Case study · Made Of More
Improving acquisition economics through offer clarity and paid structure
Made Of More needed stronger conversion consistency across paid channels. We focused on message hierarchy, campaign architecture, and landing page relevance.
Initial implementation phase
Optimisation and reporting cycle
Strategy, media, creative, CRO
The project
Challenge
High spend variability and inconsistent purchase intent made planning difficult for the commercial team.
- Offer messaging was too broad
- Campaign segmentation diluted buying intent signals
- Landing experience did not match ad promise
Approach
We rebuilt the demand pathway so audience intent, ad message, and landing conversion were aligned.
- Refined proposition and core claims
- Restructured campaigns by intent and objective
- Updated conversion pages and checkout flow
Outcome
The programme gave the team clearer conversion diagnostics and more stable paid media decision-making. Reporting shifted from vanity metrics to commercially useful acquisition and conversion indicators.
- Higher proportion of high intent paid traffic
- Better visibility into campaign level performance drivers
- Faster weekly decisions across channel and creative
Also built for Made Of More
Two systems the team still uses.
Ad script system
A creative bible for the brand, then 11 long scripts and 12 cutdowns in the founder’s voice, with a recording guide so she could film them herself.
See the script systemPerformance dashboard
Shopify, Meta, Google Ads and Klaviyo in one private view, with free press and influencer orders kept apart from real sales.
See the dashboardGot a similar brief?
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