Where they started
A new business with stock to sell and nowhere to show it.
- No website, only a domain bought through Squarespace
- The owner runs it alongside a full time job
- Fish also sell in person, so stock changes without warning
Case study · Vault Aquatics
A live stock list the owner runs from his phone.
Vault Aquatics sells rare and premium tropical fish from Okehampton in Devon. They had a domain name, a logo and no website. We took it from nothing to a working shop window.
Built from scratchStock adminWhatsApp enquiriesEvery fish has its own page
Live at vaultaquatics.com
What we did
We designed the site around how the business really works, not how a shop template assumes it does.
- A stock list that is quick to browse on a phone
- Enquiries by WhatsApp, not an online checkout
- A private admin so the owner controls everything
What we built
Simple to browse. Simple to run.
A live stock list
Each fish has a photo, size and price, and is marked available, reserved or sold.
Enquire in one tap
Every listing opens WhatsApp with the fish already named, so a fish that sold in person is never paid for twice.
An admin anyone can use
The owner adds fish, changes prices and edits the homepage words himself, from his phone.
A page for every fish
Each listing has its own page, so people searching for a species can land straight on it.
Delivery made clear
Nationwide live fish delivery and local collection, explained before anyone has to ask.
His domain, his site
The existing domain was kept and pointed at the new site. No builder subscription.
Where it is now
Live and stocked.
Vault Aquatics now has a site the owner updates in minutes, and customers who message him already knowing which fish they want.