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Services · Ad script system

Ad scripts your founder can actually film.

We work out what your ads should say, once and properly. Then we turn it into scripts written in your own voice, ready to record. No blank page and no guessing what to try next.

Ask about a script system See pricing

The problem it solves

Most ads start from nothing.

Brands tend to write ads one at a time. Each one starts from a blank page, and when one works nobody is quite sure why.

We build a creative bible for your brand first. It holds who you sell to, what they already believe, the proof you have and the words your customers use. Every script is built from it, so each ad tests a clear idea and each result teaches you something.

Example creative bible beside a finished ad script with its hook, story, proof and offer labelled
An example of the bible and a script built from it. Client work stays private.

What you get

Everything needed to press record.

The strategy, written down

  • A creative bible. Your customer types, buying stages, angles, a bank of 100 hooks, script formulas, proof, customer language and answers to the usual objections.
  • A voice pack. How your founder or presenter really talks, taken from their own words, so nothing sounds like it was written by a committee.
  • A claims check. Every line is checked against the proof you hold. Nothing is made up to sound good.

The scripts, ready to film

  • A script pack. Long scripts plus 30 second cutdowns, each labelled with the angle it tests.
  • A recording guide. Framing, lighting, delivery and a shot list for each script, so someone who is not a presenter can film it alone.
  • Reference links. Real examples of the delivery style we are aiming for.

How it works

Four steps. Then it repeats.

01

Research

We read your reviews, study your competitors and past ads, and spend time with the people who know your customer best.

02

Build the bible

Everything we learn goes into one structured document that your whole team can use.

03

Write and check

Scripts are drafted on proven structures, rewritten to sound spoken, then checked against the bible before you see them.

04

Film, test, learn

You film and run the ads. What wins and what flops goes back into the bible and shapes the next pack.

In practice

Running for two brands today.

Made Of More · Skincare

A full founder script pack across four products

We took the brand’s best performing ad apart to find the structure behind it, then wrote a full pack in the founder’s voice. The client’s edits went in as one tracked round, and the founder got a recording guide to film it herself.

Creative bibleFounder voice packLong scripts and cutdownsRecording guide

Haircare brand · Subscription

A script system built from the founder’s own words

The voice rules came from scripts the founder had already filmed, so new ads sound like her. Results from live ads are logged in the bible, so each new round starts from what has already been shown to work.

Creative bibleFounder voice packCall to action systemResults fed back in

Pricing

Set it up once. Keep it going if you want.

One off

Setup and first script pack

From£2,000

  • Your creative bible and voice pack
  • Your first pack of long scripts and cutdowns
  • A recording guide and reference links

Monthly

Ongoing script packs

From£750 a month

  • A fresh pack each month, written from your results
  • The bible kept up to date as you learn what works
  • No long contract. Stop when you like.

The final price depends on how many products and presenters you have. You get a fixed quote before anything starts.

Common questions

Before you ask.

Does it only work with a founder on camera?

No. The same system writes for creators, customers, voiceover and static ads. A founder is often the strongest option, so that is where we usually start.

Who owns the creative bible?

You do. It is your document, and your team can use it for emails, landing pages and briefs as well as ads.

Can our own team run it after setup?

Yes. If you would rather write in house, we can set the system up, train your team and hand it over.

Do you run the ads as well?

We can. Paid acquisition is part of our ongoing growth support, and the two work well together.

Next step

Want scripts worth
filming?

Tell us about your brand and who fronts it. We’ll tell you honestly whether the system is a good fit.

Ask about a script system