Cross-team planning and reporting cadence
Case study · TIRAK
Building a strategic growth rhythm with faster testing decisions
TIRAK needed a clearer operating model across offer positioning, paid acquisition, and creative iteration. We created a shared weekly system for planning, delivery, and measurement.
Initial roadmap horizon
Shared strategy-to-execution process
Strategy, media, creative, conversion
Challenge
Planning was happening in silos, making it hard to prioritise experiments and connect output to commercial outcomes.
- Inconsistent reporting cadence
- Creative testing lacked structure
- Media updates were reactive, not planned
Approach
We built a weekly operating framework to connect strategic choices with channel execution and learning.
- Introduced a monthly and weekly planning rhythm
- Defined creative testing matrix and priorities
- Set channel review process and scaling criteria
Outcome
With a structured operating model in place, the team improved execution consistency and made quicker, better informed decisions across channel and creative activity.
- Clearer ownership of weekly actions
- More reliable experimentation and learning loops
- Better connection between strategy and acquisition output